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Store design / Guide

Images, videos and product media

Prepare readable, responsive visuals and connect them in the right context.

Choose desktop and mobile media#

Choose desktop and mobile media
Use the Image and Mobile image pickers for the first Editorial spotlight.

Choose media for its job#

LocationRecommendation
Hero or editorial bannerUse a source image with room for the intended text position. Use a dedicated mobile image when available.
Product galleryUpload media to the product in Shopify and order it deliberately. Connect variant images when colors differ.
Before/afterUse images of the same subject with matching dimensions and camera framing.
Cards and gridsKeep the subject visible at the chosen crop and consistent across a row.
VideoUse the supported video picker/source in the section. Provide useful accompanying text instead of relying on sound alone.

The Product page section controls image zoom and gallery width. Its Gallery images setting can show all images or use the configured variant-related behavior. A variant’s featured image comes from product data; select images on the corresponding variants in Shopify.

Accessibility and performance#

  • Write meaningful alt text for informative images in Shopify. Decorative imagery can have empty alt text.
  • Check text on the lightest and darkest parts of a banner; adjust overlay and colors.
  • Use original high-quality images; the theme requests responsive sizes where implemented.
  • Reduce unnecessary autoplay video and third-party scripts before removing useful content.
  • A theme setting cannot repair a source image with unreadable text embedded in it.
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